Category: Sales

ECS NOTE: To learn more about Customer Stratification, the focus of this article, be sure to sign up for ECS’s upcoming webinar which will take place on September 10th! I have had the good fortune and privilege of spending twenty-plus years leading small, medium, and large teams with growth and profitability responsibility. Every year except…

I grew up in an entrepreneurial-driven family.  In 1972, my grandfather, after spending his life at Ford Motor Company, retired.  He decided it was time to become a business owner with support of my parents, along with my uncle and aunt.  And from here, Keck Hardware was born in Trenton, Michigan. For over 40 years…

Our world, at least for the time being, is changing rapidly and dramatically. In-person interaction is retracting or ceasing altogether, depending on where you are located. (And expect things to change again this afternoon or tomorrow morning.) This is an unprecedented step in the business world. For me, the wake-up call hit me smack in…

As Farmers Insurance says it, ‘we know a thing or two, because we’ve seen a thing or two’. While we at ECS can’t tell you much about how to handle a tree branch falling on your car, we can give solid insight into your CRM (customer relationship management) system.  And we’d like to share with…

Being a CEO is tough.  Being a new CEO is even tougher. There are lessons to learn, often complicated by your own team members. I was having lunch with a recently appointed CEO of a small manufacturing company and I asked “How are sales?”  The answer in a nutshell: “Not good.” She explained that sales were…

The following is a guest post created by DirectLync’s Head of Marketing, Christine Williams. DirectLync, an ECS strategic partner, offers small businesses an all-in-one digital marketing platform to achieve their sales & marketing goals. To learn more about their product and services, visit www.directlync.com. Most small businesses have a website. Whether you built it yourself or used an agency,…

Who doesn’t love movie quotes?  They have a way of inspiring us and of making us laugh. And, of course, the best ones are incredibly memorable. At ECS, we are all fans of great movie quotes and find that there are some – actually quite a few – that are tied to business and the…

Margo Michel joined ECS earlier this year, and has been asked how she came to be a part of the team.  Here, she shares her story in her own words. Some background information: over the past 20+ years, Margo has accumulated considerable CRM (customer relationship management) experience working for startups and small, high growth companies. …

This is a joint piece written by Bill Morrow, prior VP of Sales & ECS Managing Partner, and Harriet Stein, a leader in the field of Mindfulness & Owner of Big Toe in the Water. “Sales is about people. The more we are able to be in the moment, pay full attention to what’s happening…

Nothing happens until someone sells something.  ~ Henry Ford Leads are the life blood of all companies.  Without leads, you can’t then actually sell.  This quote above by Mr. Ford is as true today as when he first uttered those words – “Nothing happens until someone sells something”. So, it’s natural to put focus, money…