Category: Technology

When we first started our business years ago, CRM (customer relationship management) systems were simple programs that were little more than contact databases.  Your choice was Act! or… Act!.  It was a HUGE upgrade from the tickler file shoebox of 3 x 5 cards that we all knew and loved. Fast forward a few years…

I grew up in a not-so-great part of South London, United Kingdom.  If you had said to me back then that, by the time 2018 rolled around, I would have lived and worked in three continents of the world (Europe, America and Asia) and become a USA citizen, I would have laughed at you. Why? …

When I started in sales, my CRM (customer relationship management) “system” was a shoebox filled with 3 x 5 cards and a spiral bound calendar.  I’d fill out tracking sheets on the “hot prospects” and report my calls to a voicemail box. And then there were the KPIs (did we even call them KPIs then?!)…

Business technology is changing at a fast & furious pace. It seems like every day I see a new CRM, a “groundbreaking” marketing automation tool, the latest sales automation app, a “souped-up” time and attendance software – or any other number of new programs. What do they all have in common: they promise by using…