Category: Marketing

At ECS we’ve been fielding a lot of questions on how to handle all different aspects of business in light of our current environment. This is new territory for us all. No topic is more important than HR, as great people are the engine to your business and do truly help fuel our economy. HR…

Our world, at least for the time being, is changing rapidly and dramatically. In-person interaction is retracting or ceasing altogether, depending on where you are located. (And expect things to change again this afternoon or tomorrow morning.) This is an unprecedented step in the business world. For me, the wake-up call hit me smack in…

The following guest blog is by Will Bubenik, Founder of Nebula Media Group. What if I told you that one click could skyrocket your business? How would it feel to: – Unlock an untapped customer base – Avoid lawsuits – AND make your site targeted to the markets your competitors are (foolishly) ignoring… All by…

The following is a guest post created by DirectLync’s Head of Marketing, Christine Williams. DirectLync, an ECS strategic partner, offers small businesses an all-in-one digital marketing platform to achieve their sales & marketing goals. To learn more about their product and services, visit www.directlync.com. Most small businesses have a website. Whether you built it yourself or used an agency,…

At ECS we love working with our non-profit clients. We love the passion of the leaders and employees, and it is very inspiring to see all the good work that is done. I donated blood a few weeks ago.  (Full disclosure – it has been many, many years since I have done so.) Back when…

Marketing truly is at the cross roads of all internal departments in an organization. Marketers closely work with all functional areas – which is one of the reasons that marketing is the most exciting profession of all. (No, there is no bias on my part with that statement. None at all.) What do I mean…

When we first started our business years ago, CRM (customer relationship management) systems were simple programs that were little more than contact databases.  Your choice was Act! or… Act!.  It was a HUGE upgrade from the tickler file shoebox of 3 x 5 cards that we all knew and loved. Fast forward a few years…

Your brand is scrutinized – in many cases subconsciously – the moment someone sees or reads something with your name attached to it. It could be your website, or a proposal you submit. It could be your LinkedIn profile, an email, or a press release. It could be your marketing collateral, or a social media…

I am one of those people who loves great quotes; I truly appreciate the art and science behind taking a select few words and putting them together in a way where the result is something profound. Over the years, I’ve pulled aside some great ones that really “reach” me. And while there are fantastic marketing…

There are marketing myths galore out in the world today. Sometimes a myth begins as an incorrect assumption that someone makes, and it never gets corrected …. other times a myth will grow from a well-meaning but non-qualified person who has an affinity for providing “advice” (we use that term loosely here). Wherever these myths…