Category: Marketing

Kelley Nelson recently joined the ECS team. She has a fascinating background that is both multi-cultural from a personal view, and multi-industry and multi-faceted from a professional vantage point. Where did you grow up? It wasn’t the U.S., was it? Kelley: Right, I didn’t grow up in the United States! I was raised in Cape…

ECS NOTE: To learn more about Customer Stratification, the focus of this article, be sure to sign up for ECS’s upcoming webinar which will take place on September 10th! I have had the good fortune and privilege of spending twenty-plus years leading small, medium, and large teams with growth and profitability responsibility. Every year except…

Prospering through change has been a central theme in my life, as I have learned new languages, adapted to cultures, plus built and rebuilt networks. By the time I turned 13, I had moved seven times and spoke four languages. In retrospect this sounds cool, but at as a teenager trying to make friends, I…

I grew up in an entrepreneurial-driven family.  In 1972, my grandfather, after spending his life at Ford Motor Company, retired.  He decided it was time to become a business owner with support of my parents, along with my uncle and aunt.  And from here, Keck Hardware was born in Trenton, Michigan. For over 40 years…

I was born and raised in West Philadelphia. My family didn’t have much of a lawn to mow, leaves to rake, or a garden to keep up with. So naturally, I turned to landscaping for a summer job during college. I figured I’d be able to work outdoors and get in shape, and as an…

At ECS we’ve been fielding a lot of questions on how to handle all different aspects of business in light of our current environment. This is new territory for us all. No topic is more important than HR, as great people are the engine to your business and do truly help fuel our economy. HR…

Our world, at least for the time being, is changing rapidly and dramatically. In-person interaction is retracting or ceasing altogether, depending on where you are located. (And expect things to change again this afternoon or tomorrow morning.) This is an unprecedented step in the business world. For me, the wake-up call hit me smack in…

The following guest blog is by Will Bubenik, Founder of Nebula Media Group. What if I told you that one click could skyrocket your business? How would it feel to: – Unlock an untapped customer base – Avoid lawsuits – AND make your site targeted to the markets your competitors are (foolishly) ignoring… All by…

The following is a guest post created by DirectLync’s Head of Marketing, Christine Williams. DirectLync, an ECS strategic partner, offers small businesses an all-in-one digital marketing platform to achieve their sales & marketing goals. To learn more about their product and services, visit www.directlync.com. Most small businesses have a website. Whether you built it yourself or used an agency,…

At ECS we love working with our non-profit clients. We love the passion of the leaders and employees, and it is very inspiring to see all the good work that is done. I donated blood a few weeks ago.  (Full disclosure – it has been many, many years since I have done so.) Back when…