Category: Marketing

I am one of those people who loves great quotes; I truly appreciate the art and science behind taking a select few words and putting them together in a way where the result is something profound. Over the years, I’ve pulled aside some great ones that really “reach” me. And while there are fantastic marketing…

There are marketing myths galore out in the world today. Sometimes a myth begins as an incorrect assumption that someone makes, and it never gets corrected …. other times a myth will grow from a well-meaning but non-qualified person who has an affinity for providing “advice” (we use that term loosely here). Wherever these myths…

In my first few day on a new assignment as VP of Sales, I asked for access to the CRM, to start pulling reports and understand the landscape of the business. What I got was spreadsheets and assumptions on how things were going. When I asked why there was no CRM, the answer back is…