Category: Marketing

With the end of supply chain bottlenecks and inflation increases nowhere in sight, most businesses see price increases as an inevitable outcome. And before taking action, it is an important topic to discuss and dissect. In part 1 of this series, ECS Partner Ajay Joshi covered the building blocks to developing a pricing strategy. Now…

A recent edition of Dave’s World features Francine Harris, a newer member of our team as well as one of our Directors of Marketing. ECS’s Dave Posten engages Francine in some lively discussion about communications. Watch the episode here: Francine spends time talking about the challenges that businesses are having – and will continue to…

I’m told that I started speaking in full sentences (in French by the way) by 18 months. By age 7, my family was convinced that the only logical career path would involve a lot of me talking. (Maybe that explains my stint as a campus telephone operator in college?) But though I didn’t pursue acting,…

Welcome to the premiere episode of Dave’s World with ECS Partner Dave Posten! In this episode, Dave introduces this new series and shares that he will discuss topics on the mind of business owners today in our ever-changing world. In coming episodes, Dave will welcome guests and have rapid-fire discussions on a variety of topics…

Michelle recently joined the ECS team. She is an avid believer in giving yourself permission to just trust the journey and embrace all of the things that life has in store – making the title of this series especially apropos for her introduction. Heading In My Own Direction Anyone who has ever met me would…

Kelley Nelson recently joined the ECS team. She has a fascinating background that is both multi-cultural from a personal view, and multi-industry and multi-faceted from a professional vantage point. Where did you grow up? It wasn’t the U.S., was it? Kelley: Right, I didn’t grow up in the United States! I was raised in Cape…

ECS NOTE: To learn more about Customer Stratification, the focus of this article, be sure to sign up for ECS’s upcoming webinar which will take place on September 10th! I have had the good fortune and privilege of spending twenty-plus years leading small, medium, and large teams with growth and profitability responsibility. Every year except…

Prospering through change has been a central theme in my life, as I have learned new languages, adapted to cultures, plus built and rebuilt networks. By the time I turned 13, I had moved seven times and spoke four languages. In retrospect this sounds cool, but at as a teenager trying to make friends, I…

I grew up in an entrepreneurial-driven family.  In 1972, my grandfather, after spending his life at Ford Motor Company, retired.  He decided it was time to become a business owner with support of my parents, along with my uncle and aunt.  And from here, Keck Hardware was born in Trenton, Michigan. For over 40 years…

At ECS we’ve been fielding a lot of questions on how to handle all different aspects of business in light of our current environment. This is new territory for us all. No topic is more important than HR, as great people are the engine to your business and do truly help fuel our economy. HR…