Category: Marketing

Marketing truly is at the cross roads of all internal departments in an organization. Marketers closely work with all functional areas – which is one of the reasons that marketing is the most exciting profession of all. (No, there is no bias on my part with that statement. None at all.) What do I mean…

When we first started our business years ago, CRM (customer relationship management) systems were simple programs that were little more than contact databases.  Your choice was Act! or… Act!.  It was a HUGE upgrade from the tickler file shoebox of 3 x 5 cards that we all knew and loved. Fast forward a few years…

Your brand is scrutinized – in many cases subconsciously – the moment someone sees or reads something with your name attached to it. It could be your website, or a proposal you submit. It could be your LinkedIn profile, an email, or a press release. It could be your marketing collateral, or a social media…

I am one of those people who loves great quotes; I truly appreciate the art and science behind taking a select few words and putting them together in a way where the result is something profound. Over the years, I’ve pulled aside some great ones that really “reach” me. And while there are fantastic marketing…

There are marketing myths galore out in the world today. Sometimes a myth begins as an incorrect assumption that someone makes, and it never gets corrected …. other times a myth will grow from a well-meaning but non-qualified person who has an affinity for providing “advice” (we use that term loosely here). Wherever these myths…

In my first few day on a new assignment as VP of Sales, I asked for access to the CRM, to start pulling reports and understand the landscape of the business. What I got was spreadsheets and assumptions on how things were going. When I asked why there was no CRM, the answer back is…