Francine brings exceptional communication and leadership skills to guide companies toward effective business results.
Francine is a creative and experienced hands-on B2B and B2C marketing & communications leader in the hi-tech, healthcare, and medical device industries. She is highly adept at creating global strategic brand messaging, thought leadership, and internal communications programs with an eye to executing through customer, partner, and employee channels.
Actionable & creative plans – Merging traditional & contemporary communications – Driving strategic growth
Extensive expertise in:
- Brand Positioning
- Corporate Branding
- Digital Marketing
- Content Development
- Team Leadership & Management
- Developing a Strategy Vision and Executing Supporting Tactics
Before teaming with the experts at ECS, Francine served in senior marketing roles with several domestic and global companies, including IBM. She has worked in industries as diverse as medical devices, technology/cybersecurity, and software development. Her roles have focused on branding, the development of strategic campaigns, marketing operations, digital marketing (including SEO/SEM and social media), PR, and marketing analytics and measurement.
Francine holds a BA in Political Science & Economics and an MA in economics from the University of California, Irvine.