Category: Communications

At ECS we’ve been fielding a lot of questions on how to handle all different aspects of business in light of our current environment. This is new territory for us all. No topic is more important than HR, as great people are the engine to your business and do truly help fuel our economy. HR…

Our world, at least for the time being, is changing rapidly and dramatically. In-person interaction is retracting or ceasing altogether, depending on where you are located. (And expect things to change again this afternoon or tomorrow morning.) This is an unprecedented step in the business world. For me, the wake-up call hit me smack in…

When people strive to raise the intelligence in the room, teams become smarter. Surround yourself with people who focus more on improving others than proving themselves. ~ Adam Grant When I got into business in the 1990s, everything was about climbing the ladder.  I was told that I’d have to suck it up as a…

The following guest blog is by Will Bubenik, Founder of Nebula Media Group. What if I told you that one click could skyrocket your business? How would it feel to: – Unlock an untapped customer base – Avoid lawsuits – AND make your site targeted to the markets your competitors are (foolishly) ignoring… All by…

Yes, stop and smell see the roses! Picture a person walking down a busy street, head down, engrossed in some app on their smartphone, and then crossing that street, still not paying attention and … you can guess what happens next. In today’s “head-down” world, are you treating your business the same way?  Is this you:…

The following is a guest post created by DirectLync’s Head of Marketing, Christine Williams. DirectLync, an ECS strategic partner, offers small businesses an all-in-one digital marketing platform to achieve their sales & marketing goals. To learn more about their product and services, visit www.directlync.com. Most small businesses have a website. Whether you built it yourself or used an agency,…

At ECS we love working with our non-profit clients. We love the passion of the leaders and employees, and it is very inspiring to see all the good work that is done. I donated blood a few weeks ago.  (Full disclosure – it has been many, many years since I have done so.) Back when…

Marketing truly is at the cross roads of all internal departments in an organization. Marketers closely work with all functional areas – which is one of the reasons that marketing is the most exciting profession of all. (No, there is no bias on my part with that statement. None at all.) What do I mean…

Your brand is scrutinized – in many cases subconsciously – the moment someone sees or reads something with your name attached to it. It could be your website, or a proposal you submit. It could be your LinkedIn profile, an email, or a press release. It could be your marketing collateral, or a social media…

Over the years, I have marveled at leaders, speakers and influencers who demonstrate the ability to stay relevant year after year, decade after decade. I have had the good fortune to study and in many cases, meet quite few. Two leaders that stand-out are The Vanguard Group’s John C. Bogle and JPMorgan Chase’s Jamie Dimon. …