Category: Communications

Your brand is scrutinized – in many cases subconsciously – the moment someone sees or reads something with your name attached to it. It could be your website, or a proposal you submit. It could be your LinkedIn profile, an email, or a press release. It could be your marketing collateral, or a social media…

Over the years, I have marveled at leaders, speakers and influencers who demonstrate the ability to stay relevant year after year, decade after decade. I have had the good fortune to study and in many cases, meet quite few. Two leaders that stand-out are The Vanguard Group’s John C. Bogle and JPMorgan Chase’s Jamie Dimon. …

I am one of those people who loves great quotes; I truly appreciate the art and science behind taking a select few words and putting them together in a way where the result is something profound. Over the years, I’ve pulled aside some great ones that really “reach” me. And while there are fantastic marketing…

Business technology is changing at a fast & furious pace. It seems like every day I see a new CRM, a “groundbreaking” marketing automation tool, the latest sales automation app, a “souped-up” time and attendance software – or any other number of new programs. What do they all have in common: they promise by using…

Admit it…you want the secret formula to catapult your sales. Right? “Do what I tell you and the big sales will follow.” “For only $99 you can learn the magic and increase sales by 300%!” But, I’m sorry to tell you, it just doesn’t work that way. Any “snake oil” sales trainer that tells you…

People will remember your stories before they remember your sales pitch.  ~ Gennia Holder One of the best things about being a VP of Sales is being able to see the different styles that sales people utilize to deliver a message and overcome objections to a sale. Over my career, I’ve seen hundreds of sales…