- Marketing
In the dynamic world of marketing, the focus has long been on B2B and B2C strategies. But what truly
2 MIN READ
Category: Marketing
- Marketing
Nilay is a Marketing Associate and a newer member of the Empirical team. He shares his Journey with the
3 MIN READ
- Marketing
This blog was penned by Empirical’s marketing intern during the summer of 2022, Zach Lee. He reflects upon his
3 MIN READ
- Marketing
If you ask a group of marketing professionals for a definition of “digital marketing”, you’re likely to get a
< 1 MIN READ
- Marketing
This blog was penned by one of our new Marketing Associates, Tim Kaney. A Catalyst for Change Do you
6 MIN READ
- Marketing, Sales
I’m a contemporary traditionalist; I’m a family man, avid traveler, and amateur baker who gets a little nerdy about
9 MIN READ
- CRM Integration, Marketing, Sales
A CRM (customer relationship management) system is, truth be told, an awesome, powerful tool. But like most tools, when
5 MIN READ
- Marketing
Marketing today is more important than it’s ever been for any business that wants to grow. The COVID pandemic
3 MIN READ
- Marketing
Private Equity Case Study BACKGROUND A PE firm recently purchased a $35M platform company and, several months later,
2 MIN READ
- Marketing, Sales
Private Equity Case Study BACKGROUND A PE firm sought assistance conducting a “deep dive” into a targeted platform
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