Jessica is a visionary marketing and growth expert with more than two decades of experience spanning marketing, revenue development, entrepreneurship, and organizational growth.
A results-driven marketing leader with firsthand experience as a business owner, Jessica helps organizations uncover what is limiting growth and determine where marketing can have the greatest business impact. She brings a commercially grounded approach to marketing leadership, connecting positioning, customer strategy, acquisition, technology, and execution to broader revenue and business objectives.
Extensive expertise in:
- Marketing and growth planning
- Brand positioning and messaging
- Go-to-market planning and market segmentation
- Customer acquisition and demand generation
- Website and conversion optimization
- Pricing and revenue growth
- Marketing technology, analytics, performance measurement
Earlier in her career, Jessica held development and revenue-generating roles with respected institutions including the University of Chicago Law School, Girl Scouts of Greater Chicago and Northwest Indiana, and The Chicago Council on Global Affairs. She later spent nearly 15 years as an entrepreneur and business owner, building and operating consumer-facing businesses in the Chicago market. Prior to joining the Empirical team, her experience as both an advisor and an owner gave her a practical understanding of how marketing decisions affect customers, revenue, operations, and the bottom line.
Jessica earned her MBA from the University of Chicago Booth School of Business.